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Apple CEO Tim Cook held a significant all-hands meeting emphasizing the company’s urgent need to lead in Artificial Intelligence (AI). Following an earnings call where he announced plans for significantly increased AI investments, Cook conveyed to employees that winning in AI is crucial for Apple’s future. Despite Apple launching various AI-driven features last year, advancements in the Siri voice assistant have been notably delayed, reflecting the company’s lag behind competitors. Cook acknowledged Apple’s history of not being first to market but highlighted its success in creating modern versions of existing technologies, implying a similar strategy for AI.