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Crocs India, MM and Google, implemented a comprehensive strategy that combined various datadriven and smart bidding techniques, leveraging Google’s Performance Max + Search campaign for maximum impact.
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Reach - 5x Followers - 200% increase ROAS - 12x ROAS Website Traffic - 5x (65% returning customers)
Launch the brand from India in the US through digital.
Craft a design language for the brand that establishes a connect with artisan and end user through sustainability. Create stories of artisans along with the product on social and website. Content first approach for the US market, inculcating minimalism and pushing it to right TG along with offers by using META and Google to start with.
Currently operating at an ROAS of 4
Primary: Drive brand reach and new customer exposure in the funnel
Secondary: to encourage lower funnel engagement with our audience
Contextual Targeted content that is specifically designed to educate and persuade users to take action. Showcased multiple use cases based on platforms. EG- Targeting engaged shoppers on Insta and showcased usage of UPI for smooth transaction
Reach - 7x Downloads - 3x increase in app downloads
